With regard to the MICE (Meetings, Incentives, Conferences & Events) sector in tourism, 2010 was deemed to be a very positive year for Malta and Gozo.  2011, thus far, also appears to be heading in the right direction wherein Conference and Incentive travel is concerned.  The Malta Tourism Authority is making every effort in this regard to help promote the islands' MICE offer effectively overseas.  Apart from participation in the IMEX fair, the MTA also participates in the other major MICE fair in Europe: EIBTM, in Barcelona, Spain, as well as participating in a significant number of fora, networking meetings, Face 2 Face events aimed at building long term relationships with overseas buyers, as well as other MICE initiatives throughout the year.  

1 Tree for each appointment made

Malta shall become greener! Therefore we are planting one tree for every appointment which takes place, via the IMEX online appointment diary. The trees will be planted in accordance with appointments which are made and kept for all the diaries of its 25 coexhibitors on the Malta stand at IMEX. The trees which will be planted for the 2011 initiative, will include Maltese Indigenous and endemic trees, such as the carob and pine trees. The Malta Tourism Authority will also be organising an international MICE fam trip to Malta during the fourth quarter of 2011, where selected clients that had an appointment at the Malta stand at IMEX, D120 will be invited to experience Malta’s offer for C&IT groups, themselves. During the fam trip, over 20 clients will be able to assist with this corporate social responsibility initiative, by lending a hand in actually planting the trees, which will go to the Tree4U site at Salini National Park. For more information about the Ministry for Resources and Rural Affairs' Tree4U campaign, please visit: http://www.resources.gov.mt/snp_bur.